WKR+Company completed the website for www.offerworks.com, a company that provides centralized personalization and offer management services that manages and analyzes the promotional marketing campaigns for grocery and other retail environments.
WKR+Company provided the following components to complete the website build: Continued»
WKR+Company brings ZoCo Holdings on board and is providing the food and beverage business engineering, marketing and sales development organization with operations and marketing consulting services.
The primary focus of the engagement is to assist the firm in bringing IXSO Energy Drink into the North American market and introduce it into the natural and organic segment.
BRANDWEEK
By Steve Miller
Bad news for trees, good news for business.
A new study finds that 72% of consumers are using more coupons than they did six months ago. Three-quarters of those respondents claimed the economy made them do it.
Boston Herald and Herald Media
By Donna Goodison
Shoppers can skip the hassle of clipping coupons each week and handing them to supermarket cashiers under a new Upromise program.
September 9, 2008
Progressive Grocer
Gulf Exists Between Desired and Actual IT Role at CPG Companies: Study
One reason for this is an overly complex technical environment at many major manufacturers, said the study from GMA.
Supermarket News
By Elliot Zwiebach
COLUMBUS, Ohio — Decisions by shoppers to spend less and shift to lower-priced retailers to cope with rising food and gas prices “are capable of shaking the retail landscape and creating seismic shifts,” TNS Retail Forward, a consulting and market research firm here, said yesterday.
A gaming and entertainment client engaged WKR & Company to assist them in the adoption of the new produce product identification system by creating a visual online catalog. Continued»
The Produce Traceability Initiative spearheaded by United Fresh, PMA and CPMA is off to a great start. The group’s Steering Committee of more than 30 industry leaders met January 9 in Atlanta, and concluded that systematic and consistent application of common standards across the supply chain is needed to enhance chain-wide traceability. Continued»
Unicous Marketing, Inc. reports that Big Y Foods, Springfield, Mass., increased product sales numbers by as much as 71% with their EZ-PIC™ paperless coupon system. Continued»
Revionics today announced that SUPERVALU, one of the largest companies in the United States grocery channel, has renewed their strategic partnership with Revionics. Revionics provides SUPERVALU retailers advanced, adaptable and affordable price optimization Software-as-a-Service (SaaS) solutions via a weekly subscription model over the internet.