Unicous Marketing, Inc. reports that Big Y Foods, Springfield, Mass., increased product sales numbers by as much as 71% with their EZ-PIC™ paperless coupon system.

Unlike a loyalty program, EZ-PIC requires no signup. The items are promoted in store via shelf signs as well as signage at the POS. The only effort of the shopper is to walk though the aisles and select products advertised by the EZ-PIC signs. Products in this program have automatic savings and the discount is electronically programmed into the cash register at the grocery stores.

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