WKR+Company

OfferWorks Website is Up and Running

Admin — Thu, 30 Oct 2008 19:25:12 +0000

WKR+Company completed the website for www.offerworks.com, a company that provides centralized personalization and offer management services that manages and analyzes the promotional marketing campaigns for grocery and other retail environments.

WKR+Company provided the following components to complete the website build: (more…)

WKR+Company Signs ZoCo Holdings

Admin — Thu, 30 Oct 2008 18:57:42 +0000

WKR+Company brings ZoCo Holdings on board and is providing the food and beverage business engineering, marketing and sales development organization with operations and marketing consulting services.

The primary focus of the engagement is to assist the firm in bringing IXSO Energy Drink into the North American market and introduce it into the natural and organic segment.

(more…)

Majority of Consumers Using More Coupons

Admin — Fri, 12 Sep 2008 13:31:26 +0000

BRANDWEEK
By Steve Miller

Bad news for trees, good news for business.

A new study finds that 72% of consumers are using more coupons than they did six months ago. Three-quarters of those respondents claimed the economy made them do it.

(more…)

Upromise Rolls Out Paperless Coupons

Admin — Fri, 12 Sep 2008 13:01:26 +0000

Boston Herald and Herald Media
By Donna Goodison

Shoppers can skip the hassle of clipping coupons each week and handing them to supermarket cashiers under a new Upromise program.

(more…)

Supermarket Industry News: IT ISSUES

Admin — Wed, 10 Sep 2008 15:56:28 +0000

September 9, 2008
Progressive Grocer

Gulf Exists Between Desired and Actual IT Role at CPG Companies: Study

One reason for this is an overly complex technical environment at many major manufacturers, said the study from GMA.

(more…)

Shifts in Shopping Patterns Could Be Permanent

Admin — Thu, 04 Sep 2008 04:44:52 +0000

Supermarket News
By Elliot Zwiebach

COLUMBUS, Ohio — Decisions by shoppers to spend less and shift to lower-priced retailers to cope with rising food and gas prices “are capable of shaking the retail landscape and creating seismic shifts,” TNS Retail Forward, a consulting and market research firm here, said yesterday.

(more…)

WKR & Company Completes Produce Catalog

Admin — Tue, 12 Feb 2008 15:45:47 +0000

A gaming and entertainment client engaged WKR & Company to assist them in the adoption of the new produce product identification system by creating a visual online catalog. (more…)

Traceability Steering Committee On Standards

Admin — Tue, 12 Feb 2008 14:43:19 +0000

The Produce Traceability Initiative spearheaded by United Fresh, PMA and CPMA is off to a great start. The group’s Steering Committee of more than 30 industry leaders met January 9 in Atlanta, and concluded that systematic and consistent application of common standards across the supply chain is needed to enhance chain-wide traceability. (more…)

EZ-PIC™ Coupons Increase Sales by 71%

Admin — Sun, 20 Jan 2008 22:15:06 +0000

Unicous Marketing, Inc. reports that Big Y Foods, Springfield, Mass., increased product sales numbers by as much as 71% with their EZ-PIC™ paperless coupon system. (more…)

Supervalu Renews with Revionics

Admin — Sun, 20 Jan 2008 21:49:19 +0000

Revionics today announced that SUPERVALU, one of the largest companies in the United States grocery channel, has renewed their strategic partnership with Revionics. Revionics provides SUPERVALU retailers advanced, adaptable and affordable price optimization Software-as-a-Service (SaaS) solutions via a weekly subscription model over the internet.

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