Unicous Marketing, Inc. reports that Big Y Foods, Springfield, Mass., increased product sales numbers by as much as 71% with their EZ-PIC™ paperless coupon system. Continued »

Kroger Co., and Procter & Gamble Co. are partners in a digital coupon trial that began December, 2007. Chains are loading special offers into their computers and making them available when shoppers check out. This gives grocers the opportunity to tailor their offers to individual shoppers. Read the entire article »